The
UFC Apex has a new name.
As a result of a partnership with Meta, the promotion’s home venue
in Las Vegas will now be known as the Meta Apex for the next five
years. UFC CEO Dana White announced the rebranding via social media
on Monday.
Advertisement
“So as we go into the new year, the home of Contender Series, the
home of some [UFC] Fight Nights, the home of Zuffa Boxing, UFC BJJ
will now be called the Meta Apex,” White said on Instagram. “We’ve
done a five-year deal with Meta.
“So welcome to the new Meta Apex.”
White was
elected to the Meta board of directors in 2025. One of the
largest information technology companies in the U.S., Meta owns
Facebook, Instagram, WhatsApp and Threads, among other things. Meta
CEO Mark Zuckerberg is an avid MMA fan and consistent jiu-jitsu
practitioner.
A New Experience
According to a release, “Meta branding will be integrated
throughout the facility. UFC and Meta will also work together to
create interactive experiences inside the venue. These spaces will
feature some of Meta’s latest advancements in technology and will
invite fans and athletes to deepen their engagement with UFC in new
and innovative ways.”
The Meta Apex officially opened in 2019 and was integral to the UFC
continuing operations during the COVID-19 pandemic, allowing it to
hold events when other venues were not available. It has remained a
consistent host to UFC Fight Night events since then, and the arena
recently underwent expansion to increase seating capacity to
accommodate up to 1,000 spectators. The full project, which will
allow for Apex tickets to be on sale to the public for the first
time, is expected to be completed later this year.
“Meta is always at the forefront of technology and immersive
experiences, and their enhancements will change the way fans view
live fights,” White added in a release. “This rebranding comes at
the perfect time as the facility is completing a major renovation,
expanding capacity, concessions, hospitality and UFC retail. For
the first time ever, fans can come to Meta Apex and experience UFC
fights with interactive VR, AI, and wearable technology. I can’t
wait for fans to see it.”