Dana
White thinks the UFC White House card will be the promotion’s
most-watched event of all-time. | Jim Watson/ AFP via
getty
As one might expect, Dana White has high hopes for the
UFC’s historic event at the White House.
The UFC CEO is expected to begin matchmaking in earnest for the
highly-anticipated card this week, with bouts potentially being
finalized by the weekend. Ever since the UFC White House event was
announced by President Donald Trump, there has been plenty of
speculation regarding what the final product will look like, and
there have been numerous fighters campaigning to be on the card.
Regardless of what the final lineup looks like, White expects the
event to be a boon for broadcast partner Paramount.
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“We’re going to figure that all out this week. This is like a
one-of-one event,” White recently said on CBS Sports. “It’s
something that will never happen again. Building this card — we had
this video rendering of what it looks like. We literally have the
trees that are on the South Lawn. We’ll know exactly where the sun
is until it sets. So all the logistics are done. We believe that
this is going to be the most-watched UFC event ever.”
Building the Fanbase
In addition to attracting the UFC’s usual fanbase, White believes
the card will help to create new fans — in part because the
magnitude of the event will prompt an entirely new audience to
watch the fight.
“It’s going to introduce a lot of people to it that have never seen
it before,” White said. “And when you talk about me, my executive
team, the staff that works here, the media that covers us, and the
fighters, this is going to be the most unique, amazing night of our
entire careers. The fighters are walking from the Oval Office. I
bet a lot of the people that cover the sport and are fans of the
sport probably have never been to the White House before. And
obviously the fighters.
“So, this is a really special, one-of-one night. And you know, when
we go to do something, I like to deliver, and I like to deliver
big. So, it’s going to be special.”
The UFC White House card is expected to take place on June 14 and
will likely air on Paramount+. It could potentially be simulcast on
CBS, as well.
“This is a one-of-one event… We believe
that this is going to be the most watched UFC event EVER.”@danawhite
speaks on UFC White House card as they start matchmaking this week
👀 pic.twitter.com/szhDKEikWs— UFC on Paramount+ (@UFConParamount)
February 11, 2026