Gilbert Burns explains how he can make impact as MMA manager

Gilbert
Burns is eyeing a new chapter in MMA after he retired from
professional competition. 

Burns (22-10) recently revealed that he plans to become a fighter
manager after having recently retired from fighting. While Burns
had long been considering a career in management, the plan was on
hold while he was active as a fighter. Burns believes he can help
several fighters sign with the
UFC with a good body of work behind them. According to
“Durinho,” many managers don’t extend their help to fighters beyond
securing matchups in the Octagon. However, the Brazilian legend
wants to help fighters with their social media, relationships, and
build their brands. Burns also believes he will have a better
understanding of matchups, where he can ensure a purse befitting
the difficulty of the fight.

Inside Knowledge

“I think now another cycle of my life will begin where I will also
give my all,” Burns said. “I will dedicate myself. I already have a
plan to be a manager now. This plan was tucked away in a drawer.
Now it’s time to take it out of the drawer… I think it’s possible
to help many athletes get to the UFC, and get to the UFC with good
work. I think there are many managers who just put the guy there
and give the minimum amount of help, but it doesn’t really help a
guy to have a professional career as it should be. Like helping the
guy on social media, helping the guy with relationships, helping
him become a brand. That’s something I really wanna do when I’m a
manager. Also, understanding the matchmaking, the fights you can
make, and what the best fights are. There will be tough fights, but
there had to be a good cost-benefit ratio.”

Burns had an impressive UFC career, going 15-10 in the promotion,
only losing to top-tier opponents. “Durinho” retired last weekend
on a five-fight skid, following a loss to surging contender
Mike
Malott at UFC
Winnipeg.