{"id":36525,"date":"2026-01-14T19:16:35","date_gmt":"2026-01-14T19:16:35","guid":{"rendered":"https:\/\/www.sherdog.com\/news\/news\/Dana-White-Announces-5Year-Rebranding-Agreement-for-UFC-Apex-199747"},"modified":"2026-01-14T19:16:35","modified_gmt":"2026-01-14T19:16:35","slug":"dana-white-announces-5-year-rebranding-agreement-for-ufc-apex","status":"publish","type":"post","link":"https:\/\/www.martialartskleinanzeigen.com\/videos\/dana-white-announces-5-year-rebranding-agreement-for-ufc-apex\/","title":{"rendered":"Dana White Announces 5-Year Rebranding Agreement for UFC Apex"},"content":{"rendered":"\n
<\/div>\n

The
\nUFC<\/a> Apex has a new name.<\/p>\n

As a result of a partnership with Meta, the promotion\u2019s home venue
\nin Las Vegas will now be known as the Meta Apex for the next five
\nyears. UFC CEO Dana White announced the rebranding via social media
\non Monday.<\/p>\n

\n

Advertisement<\/p>\n<\/div>\n

\u201cSo as we go into the new year, the home of Contender Series, the
\nhome of some [UFC] Fight Nights, the home of Zuffa Boxing, UFC BJJ
\nwill now be called the Meta Apex,\u201d White said on Instagram. \u201cWe\u2019ve
\ndone a five-year deal with Meta.<\/p>\n

\u201cSo welcome to the new Meta Apex.\u201d<\/p>\n

White was
\nelected<\/a> to the Meta board of directors in 2025. One of the
\nlargest information technology companies in the U.S., Meta owns
\nFacebook, Instagram, WhatsApp and Threads, among other things. Meta
\nCEO Mark Zuckerberg is an avid MMA fan and consistent jiu-jitsu
\npractitioner.<\/p>\n

A New Experience<\/h2>\n

According to a release, \u201cMeta branding will be integrated
\nthroughout the facility. UFC and Meta will also work together to
\ncreate interactive experiences inside the venue. These spaces will
\nfeature some of Meta\u2019s latest advancements in technology and will
\ninvite fans and athletes to deepen their engagement with UFC in new
\nand innovative ways.\u201d<\/p>\n

The Meta Apex officially opened in 2019 and was integral to the UFC
\ncontinuing operations during the COVID-19 pandemic, allowing it to
\nhold events when other venues were not available. It has remained a
\nconsistent host to UFC Fight Night events since then, and the arena
\nrecently underwent expansion to increase seating capacity to
\naccommodate up to 1,000 spectators. The full project, which will
\nallow for Apex tickets to be on sale to the public for the first
\ntime, is expected to be completed later this year.<\/p>\n

\u201cMeta is always at the forefront of technology and immersive
\nexperiences, and their enhancements will change the way fans view
\nlive fights,\u201d White added in a release. \u201cThis rebranding comes at
\nthe perfect time as the facility is completing a major renovation,
\nexpanding capacity, concessions, hospitality and UFC retail. For
\nthe first time ever, fans can come to Meta Apex and experience UFC
\nfights with interactive VR, AI, and wearable technology. I can\u2019t
\nwait for fans to see it.\u201d<\/p>\n

<\/p>\n
<\/blockquote>\n

<\/center> <\/p>\n","protected":false},"excerpt":{"rendered":"

The UFC Apex has a new name. As a result of a partnership with Meta, the promotion\u2019s home venue in Las Vegas will now be known as the Meta Apex for the next five years. UFC CEO Dana White announced the rebranding via social media on Monday. Advertisement \u201cSo as we go into the new […]<\/p>\n","protected":false},"author":1,"featured_media":36526,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[150],"tags":[],"class_list":["post-36525","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-martial-arts-news"],"_links":{"self":[{"href":"https:\/\/www.martialartskleinanzeigen.com\/videos\/wp-json\/wp\/v2\/posts\/36525","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.martialartskleinanzeigen.com\/videos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.martialartskleinanzeigen.com\/videos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.martialartskleinanzeigen.com\/videos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.martialartskleinanzeigen.com\/videos\/wp-json\/wp\/v2\/comments?post=36525"}],"version-history":[{"count":0,"href":"https:\/\/www.martialartskleinanzeigen.com\/videos\/wp-json\/wp\/v2\/posts\/36525\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.martialartskleinanzeigen.com\/videos\/wp-json\/wp\/v2\/media\/36526"}],"wp:attachment":[{"href":"https:\/\/www.martialartskleinanzeigen.com\/videos\/wp-json\/wp\/v2\/media?parent=36525"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.martialartskleinanzeigen.com\/videos\/wp-json\/wp\/v2\/categories?post=36525"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.martialartskleinanzeigen.com\/videos\/wp-json\/wp\/v2\/tags?post=36525"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}